Listening is a form of love
Agency McCann New York and the Ad Council continue their partnership to combat the mental health crisis among America’s youth.
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Agency McCann New York and the Ad Council continue their partnership to combat the mental health crisis among America’s youth.
In the next iteration of the Sound It Ou campaign focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, Listening is a Form of Love, focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker.
The survey highlights that:
- 55% of youth (ages 10-24) report mental health struggles.
- One in five youth report symptoms of depression, and one in four report symptoms of anxiety.
Credits
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- Agency McCann/New York
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Credits
powered by
- Agency McCann/New York
Credits
powered by
- Agency McCann/New York
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
You can check out the interactive video HERE. There is also a :60 PSA to accompany the experience.
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