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Made by ikigai launches Origami
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The bespoke music catalogue is already in use across brand work for Apple, Amazon and Pringles.
made by ikigai launches Origami, the agency’s bespoke music catalogue, as a standalone brand, bringing with it a new approach to bespoke music aimed squarely at solving the problem of time in the production process while retaining quality.
Origami is a highly curated collection of pieces composed in advance by human artists. When a brief arrives, music creatives select what fits and shape it to the film so the client can see it working against their current edit. No generated tracks, no algorithmic compositions, no licence ambiguity.
“We’ve been quietly running this model with clients for over a year because it works” said Ryan Dickinson, founder of made by ikigai. “It helps take the guesswork out of whether an existing track from a playlist will fit in your film, or whether the bespoke brief you’ve just given will come back how you hoped a few days later.”
The catalogue has already been embraced by top agencies across the globe such as VCCP, Ogilvy, and Wieden + Kennedy, finding its niche on projects where time is short, but a high level of craft is still required.
Credits
powered byDickinson points to one early project “An example of this was on Airwallex’s collaboration with McLaren F1, Shifted Perspectives, produced by Whale. Time was tight and the edit was already well advanced when the music brief landed. Our team chose a piece by a French composer, reshaped it to the film, and even went back to the composer to re-record key elements in response to client feedback,” he continues, “An original track crafted with time, and a real artist behind it. Delivered in a timeline with a range of choices that a traditional bespoke approach could never match.”
made by ikigai is still a relatively new company but has already won industry recognition for its craft-first ethos and attention to detail in all forms of music + sound. Dickinson adds, "Origami has the same level of care and craft that we put into our projects like the Go Mongolia film which we composed from the ground up and won awards for original music at both Ciclope and Adfest recently. Same composers, same creatives, just that the music has been written ahead of time instead of starting from zero when being briefed."
The launch coincides with Primavera Pro in Barcelona, where Dickinson presented last week.
