Make your tastebuds do backflips with Captain Morgan Sweet Chili Lime
Featuring a flavour that refuses to be defined, Captain Morgan Sweet Chili Lime is now available nationwide.
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Welcome to the mind-blowing world of mouth-blowing flavour in a campaign from VaynerMedia New York.
New Captain Morgan Sweet Chili Lime delivers a one-of-a-kind taste, merging sweetness, zesty citrus flavours, and notes of subtle chili heat. Unlike anything that's ever hit your lips, Captain Morgan has created a flavour experience so epic, it demanded a new word to define it, introducing the world to mouth-blowing.
This game-changing libation will slap your taste buds into overdrive, perfect for when you and your crew are craving getting off the beaten path and turning up the flavour. Best served as a chilled shot or mixed into a cocktail with a kick, Captain Morgan Sweet Chili Lime is here to shake up your bar lineup and turn every sip into a celebration of indescribable mouth-blowing fun.
"With flavour trends heating up, we wanted to create something that defies the rules of traditional rum," said Anne Nosko, VP, Captain Morgan. "Captain Morgan Sweet Chili Lime gives fans exactly what they're craving, the perfect balance of sweet and spicy, and a bold flavour experience with every sip."
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People across the country have been dealing with basic beverages for far too long and Captain Morgan is on a mission to shake things up—one mouth-blowing, flavour-packed sip at a time. With warmer weather on the horizon, Captain Morgan Sweet Chili Lime is here to bring the heat, adding a delicious kick to any beach day, poolside hang, or outdoor escapade.
If you're still scratching your head about what it means to be mouth-blown, don't worry, Captain Morgan brought in reinforcements, actress, writer and producer Amrit Kaur and comedian and writer Devon Walker are here to spell it out for you. Both lexiconned in flavour, fun and made up words, they're the perfect pair to define what it means to be mouth-blown and bring to life the Captain Morgan Sweet Chili Lime signature touch of sweet and kick of heat.
"When Captain Morgan asked me to team up again, I was all in, and when they asked me to help define mouth-blowing, admittedly I wasn't exactly sure where they were going with all this," said Walker. "Turns out, Captain Morgan Sweet Chili Lime is the real deal ... trust me, you're going to want to get a taste."
Getting rum fans mouth-blown is no small feat, but Captain Morgan has a few tricks up its sleeve, so get ready because Captain Morgan is making sure epic flavour is always on deck to keep the masses mouth-blown all summer long.
"Give an Indian some chili and lime and she's in," laughs Amrit Kaur. "Lots of fun riffing and improvising with Devon, along with shooting ideas with the full cast and crew."
