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Martin Donozo joins Easy Mondays
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The award-winning storyteller signs on as the company's newest director.
Storyteller Martin Donozo has joined Easy Mondays as their newest director, marking another milestone in his 12-year career in the film and commercial industry.
The Argentinian filmmaker's journey into film and commercial directing began at the young age of 20. "From the beginning, I had this burning desire to direct. I began with music videos and short films, all while working in advertising," Donozo recalls. "It’s been over 12 years now, and with each passing year, new challenges and new ways of telling stories arise. I always keep my vision intact, but I'm constantly updating my own narratives."
Donozo’s work includes a standout campaign for Degree INC that won the Grand Prix at Cannes Lions Innovation in 2021, a testament to his dedication to the craft. "That campaign was incredible in every way—from pre-production to the final result," he reflects. "When you do something that is interesting and looks good, first you feel good about yourself, and then the industry makes you notice it."
Donozo’s approach to directing is deeply rooted in narrative storytelling. "My style has always been characterised by storytelling," he explains. "I think it's what comes naturally to me, and at the same time, it's what I enjoy the most. Narratives for emotional, deep, or even comedic stories. In recent years, I've also focused on adding humanity and depth to the stories behind car commercials."
His inspiration comes from finding beauty in the mundane: "scenes of everyday life, the street, family, and friends. I think it's unconsciously about the desire to leave a message or create entertaining content so that people have a good time, even if it's just watching advertising."
Joining Easy Mondays represents another significant step in Donozo’s career, one that aligns with his vision and values. "Easy Mondays is a serious production company with a long history in the country. After talking with Asori (Founder/EP), we're both very happy to collaborate and work together."
"When I saw Martin’s work, I immediately knew this was a director who naturally applies an impactful tone to everything he makes," said Saskia D’Altena, Executive Producer of Easy Mondays. "It’s the type of work I want to see on our roster and to see flourish in the US market."
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