McDonald’s France celebrates family moments
Agency TBWA\Paris crafts a new spot for McDonald's alongside Quad and Illogic Studios.
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In an increasingly fragmented daily life, where finding time to be together is harder than ever, McDonald’s reminds us of one essential truth: it’s not the special occasions that build bonds, but the small, shared moments.
And sometimes, all it takes is a trip to McDonald’s to turn an ordinary day into a moment that matters. McDonald’s has always been a unique place - a space where generations come together, cross paths, and grow side by side. From the first Happy Meal to “grown-up” menus, the brand has been there for every stage of life.
McDonald’s takes pride in upholding and nurturing its heritage as a restaurant where families can gather for a convivial meal and share a moment of togetherness and joy.
Credits
View on- Agency TBWA/Paris
- Production Company Quad Productions/Quad Group
- Director Mark Albiston
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Credits
View on- Agency TBWA/Paris
- Production Company Quad Productions/Quad Group
- Director Mark Albiston
- Executive Producer Solene Chalmey-Meysselle
- Post Production/Sound ELSE (In-House at TBWA France)
- Post Producer Severine Damolini
- VFX Illogic Studios
- VFX CEO Theophile Dufresne
- Head of VFX Production Yann Nicolas
- VFX Producer Lucas Navarro
- Audio Producer Fanny Mithois
- Audio Engineer Alexandre Robieux
- Executive Creative Director Faustin Claverie
- Creative Director Corentin Salignat
- Art Director Sebastien Guinet
- Copywriter Josselin Pacreau
- Producer Guillaume Faurel
- CEO William Blanc
- DP Melodie Preel
- Editor Liam Bachler
- VFX/CG Supervisor Mathieu Arce
- Lead Animator Vincent Donaz
- Colorist Nicolas Gautier
- Music Rights Nefssetou Gassama
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Credits
powered by- Agency TBWA/Paris
- Production Company Quad Productions/Quad Group
- Director Mark Albiston
- Executive Producer Solene Chalmey-Meysselle
- Post Production/Sound ELSE (In-House at TBWA France)
- Post Producer Severine Damolini
- VFX Illogic Studios
- VFX CEO Theophile Dufresne
- Head of VFX Production Yann Nicolas
- VFX Producer Lucas Navarro
- Audio Producer Fanny Mithois
- Audio Engineer Alexandre Robieux
- Executive Creative Director Faustin Claverie
- Creative Director Corentin Salignat
- Art Director Sebastien Guinet
- Copywriter Josselin Pacreau
- Producer Guillaume Faurel
- CEO William Blanc
- DP Melodie Preel
- Editor Liam Bachler
- VFX/CG Supervisor Mathieu Arce
- Lead Animator Vincent Donaz
- Colorist Nicolas Gautier
- Music Rights Nefssetou Gassama
With its new campaign, McDonald’s France reaffirms a simple, universal truth: McD’s is for sharing with family. At the heart of the campaign is the live-action film Emojis, created with Quad and Illogic Studios.
It follows a bear who will do anything to bring a smile back to a rabbit’s face. A stroll through the city, little acts of kindness… and one essential stop: McDonald’s. The twist ? These characters are revealed to be a father and daughter, represented by the emojis they use to communicate with each other on their phones.
A simple, heartfelt reveal that captures the tenderness of family bonds, and the special place these shared moments hold.
