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Panay Films has launched Pete, the latest installment in its ongoing campaign for Microsoft 365 with Copilot.
The new spot highlights how Microsoft’s AI companion helps small business owners tackle everyday challenges and make smarter decisions through its integrated suite of business tools.
Pete follows the owner of an auto repair shop as he navigates rising parts costs while working to keep prices fair for his customers. With support from Copilot, Pete is able to analyse costs, evaluate options, and make informed business decisions more efficiently.
The campaign continues Panay Films’ successful series of Copilot stories, joining previously released spots including Hank, Jimmy, Georgia, and Erin.
Pete launches globally on June 11 on Hulu, Paramount+ and Peacock, and will run across digital and streaming platforms as part of Microsoft’s broader Copilot marketing initiative.
Credits
View on- Agency Production Company In-House
- Production Company Panay Films
- Director Walt Becker
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Credits
View on- Agency Production Company In-House
- Production Company Panay Films
- Director Walt Becker
- Founder/CEO Andrew Panay
- Head of Creative Brian Klugman
- Creative Director Gabriel Jeffrey
- Creative Director Max Jeffrey
- Executive Producer Nate Tuck
- Editor Bill Chessman
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Production Company In-House
- Production Company Panay Films
- Director Walt Becker
- Founder/CEO Andrew Panay
- Head of Creative Brian Klugman
- Creative Director Gabriel Jeffrey
- Creative Director Max Jeffrey
- Executive Producer Nate Tuck
- Editor Bill Chessman
