Ogilvy and El Corte Inglés gift us a Christmas adventure on floor 2 ½
This year, the iconic Christmas campaign, created by Ogilvy Madrid, is presented as a spectacular musical directed by the talented Ernest Desumbila and with a tailor-made soundtrack composed by renowned musical specialist Dani Trujillo.
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Christmas once again surprises us on Floor 2 ½ of El Corte Inglés with a mega production that takes magic and fantasy to a whole new level.
This year, the iconic Christmas campaign, created by Ogilvy Madrid, is presented as a spectacular musical directed by the talented Ernest Desumbila and with a tailor-made soundtrack composed by renowned musical specialist Dani Trujillo.
A Creative Challenge to Spread Joy and Fantasy
After last year's success, returning to Floor 2 ½ posed a challenge. How could Ogilvy match, and surpass, a campaign that had already captured the imagination of thousands of viewers? The answer: transform this magical floor into the stage for an unforgettable musical. This time, the campaign not only invites viewers to dream but also to sing and experience the joy of Christmas as if they were in a grand cinematic production.
Director Ernest Desumbila, known for his ability to turn stories into unique visual experiences, has led this adventure, adding a cinematic touch that combines action, emotion, and boundless creativity. The collaboration with the production and post-production house SauvageTV, managed by Hogarth, has been key to creating a piece of unprecedented scale and ambition for Christmas campaigns in Spain.
Credits
powered by
- Agency Ogilvy/Madrid
- Production Company Hogarth/Barcelona
- Director Ernest Desumbila
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Credits
powered by
- Agency Ogilvy/Madrid
- Production Company Hogarth/Barcelona
- Director Ernest Desumbila
- Post Production SAUVAGE.TV
- Sound Design El Corte Ingles
- Music Sonaos
- Chief Creative Officer Roberto Fara
- Executive Creative Director Jesus Rasines
- Creative Director Felix Carral
- Creative Director Jose Izaguirre
- Copywriter Alba Lopez
- Creative Director Pablo Guirado Marin
- Copywriter Clara Gonzalez
- Art Director Antonio Pelufo
- Art Director Blanca Oriz
- Art Director Xema Cabanes
- Art Director Carlos Villaron
- Head of Production (HP) Aaron Lago
- Executive Producer Pablo Riano Sanchez
- Producer Fiorella Coto
- Editor Joao Teixeira
- Executive Producer/CEO Eva Laffitte
- Executive Producer Isaac Romano
- Post Producer Yukio Montilla Kanno
- Colorist Xavi Santolaya
Credits
powered by
- Agency Ogilvy/Madrid
- Production Company Hogarth/Barcelona
- Director Ernest Desumbila
- Post Production SAUVAGE.TV
- Sound Design El Corte Ingles
- Music Sonaos
- Chief Creative Officer Roberto Fara
- Executive Creative Director Jesus Rasines
- Creative Director Felix Carral
- Creative Director Jose Izaguirre
- Copywriter Alba Lopez
- Creative Director Pablo Guirado Marin
- Copywriter Clara Gonzalez
- Art Director Antonio Pelufo
- Art Director Blanca Oriz
- Art Director Xema Cabanes
- Art Director Carlos Villaron
- Head of Production (HP) Aaron Lago
- Executive Producer Pablo Riano Sanchez
- Producer Fiorella Coto
- Editor Joao Teixeira
- Executive Producer/CEO Eva Laffitte
- Executive Producer Isaac Romano
- Post Producer Yukio Montilla Kanno
- Colorist Xavi Santolaya
The Music
The soundtrack, composed by Dani Trujillo, becomes a true narrative engine. More than just an accompaniment, the music reinforces the iconic nature of the campaign, connecting generations and becoming a central element to convey the magic and emotion of the story. Every note is designed to stay etched in memory, highlighting the importance of music as a differentiating element in this mega production.
A Christmas That Connects All Ages
Inspired by classic fantasy cinema but with a fresh and contemporary approach, this campaign is designed to touch everyone's heart: from children, who dive into a world where anything is possible, to adults, who find a bridge to their childhood memories. This Christmas musical reminds us that magic knows no age and that Christmas is the perfect time to believe in the impossible.
The campaign will be rolled out on television, digital platforms, and outdoor media, ensuring that the magic of Floor 2 ½ reaches every corner.
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