ONE/SIZE partners with Fred & Farid Paris in new campaign
The Formula 1-inspired campaign stars Patrick Starrr, Stephanie “Glamzilla” Santana, Toni Bravo, Paloma Sanchez, and Kennedy Eurich, bringing together speed, performance, and beauty in a bold new creative universe.
)
ONE/SIZE has partnered with Fred & Farid Paris, an independent international creative agency, to launch their newest innovation, Oil Sucker Liquid Blotting Paper Spray, with a precision-engineered and performance-focused Formula 1-inspired campaign.
The work marks ONE/SIZE's first collaboration with a major international creative agency, a deliberate signal that one of beauty's most organically built brands is ready to operate at a different scale.
The timing is intentional. Beauty advertising is in the midst of a significant recalibration. After years of raw, creator-native content dominating the conversation, a new generation of brands is proving that viral credibility and cinematic brand-building are not mutually exclusive. ONE/SIZE, a socially native brand whose viral On 'Til Dawn Setting Spray ranks as the number one makeup product in the United States by total net sales and whose brand has ascended to Top four makeup brands at Sephora in the United States, is leading that shift. This campaign is the proof point.
Credits
View on- Agency Fred & Farid/Paris
- Production Company STORY
- Director Micaela McLucas
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Fred & Farid/Paris
- Production Company STORY
- Director Micaela McLucas
- Chief Creative Officer Frederic Raillard
- Chief Creative Officer Farid Mokart
- Creative Director Yann Rougeron
- Art Director Pauline Lesage
- Copywriter Edouard Delcourt
- Director of Communications Jalila Levesque
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Fred & Farid/Paris
- Production Company STORY
- Director Micaela McLucas
- Chief Creative Officer Frederic Raillard
- Chief Creative Officer Farid Mokart
- Creative Director Yann Rougeron
- Art Director Pauline Lesage
- Copywriter Edouard Delcourt
- Director of Communications Jalila Levesque
Paloma Sanchez, Patrick Starrr, Juliette Tang (CEO, ONE/SIZE), Stephanie Glamzilla, Kennedy Eurich, Toni Bravo.
With ONE/SIZE and Fred & Farid Paris working in close partnership, the concept focuses on one key idea: much like spilled oil can halt a race, oily skin can disrupt a person’s entire day. Oil Sucker Liquid Blotting Paper Spray is a pit crew to get you back on track.
Four short films directed by Micaela McLucas, place each talent at the centre of a relatable, high-stakes moment. When oily skin appears, a pit crew bursts into frame and resolves the situation at race-level speed and choreography, with just a few sprays of Oil Sucker Liquid Blotting Paper. Patrick Starrr closes each film as the pit crew manager, delivering the product's benefits directly to camera. The tagline: "Get Your Face Card Back on Track."
ONE/SIZE cast four faces to represent the campaign alongside founder Patrick Starrr. Stephanie (Glamzilla) Santana, Toni Bravo, Paloma Sanchez, and Kennedy Eurich are not interchangeable faces, they are four distinct points of entry into the ONE/SIZE community, each with their own audience, aesthetic, and relationship to the brand. The campaign treats them not as talent vehicles for a product message, but as the cultural connection between ONE/SIZE's creator origins and its next chapter as a global brand.
Juliette Tang, CEO, ONE/SIZE said: “At ONE/SIZE, we’re obsessed with performance and pushing our formulas to their limits. Just as importantly, we’re deeply focused on our customers, making sure we’re meeting their needs and that they see themselves reflected in the brand. With this campaign, we wanted to give equal weight to product and consumer, while building a fully realized new world that connects the two. At its core, we leaned into a simple but universal problem-solution story, one that feels immediate to anyone who’s experienced oily skin. Excess oil can disrupt your look in an instant, and Oil Sucker is designed to bring you back to peak performance just as quickly. This campaign took the brand in a new direction, but one that still feels completely authentic to who we are.”
Frédéric Raillard, Co-Founder and CEO, Fred & Farid adds: "Beauty advertising has been having an identity crisis. On one side, the luxury codes, elevated, restrained, aspirational. On the other, creator content, raw, fast, community-first. Most agencies try to find the middle. We don't believe in the middle. With ONE/SIZE, we built something that is fully both: a campaign that looks like a luxury film and moves like a TikTok. Fred & Farid has always worked at the edge of what beauty communication is allowed to be. That is why brands at an inflection point come to us, and ONE/SIZE is exactly at that point.”
