Peter Novosel takes us on a Texas Holiday

Dick’s Sporting Goods has released it’s new campaign Texas Holiday starring sports icons Simone Biles, Dan Prescott, Chris Paul and Quinn Ewers. 

All competing to bring their holiday cheer to their local stores with the help of Texan native and Oscar winner, Matthew McConaughey. Even though it’s a competition each athlete also receives a $100,000 Sports Matter grant to support local youth sports organisations.

Written and directed by OB42's, Peter Novosel this campaign shows his diversity when it comes to filmmaking in advertising. Allowing each athlete to show their human nature in the season of giving. There’s a aura of compassion and added comedy through the ‘Holiday Decorating officer’ Doug.