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Psyop appoints Shannon Lewis as Global Director of New Business
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An expert creative matchmaker with a storied track record of building iconic partnerships joins Psyop’s global leadership team.
Psyop has appointed Shannon Lewis as Global Director of New Business, where she will help lead global growth, sales and partnership strategies as the studio prepares to take big steps in 2026.
Lewis joins from Passion Pictures, where she spent more than 15 years helping shape the company’s US new business efforts and creative trajectory.
Throughout her career, Lewis was closely involved in bringing in and supporting innovative, culture-forward work across animation, live action, and mixed media. Her credits include Apple’s Emmy-winning Fuzzy Feeling commercial of the year, the recent and much-lauded Cinnamon Toast Crunch Must Cinnadust and the award-winning NBA The Gift of Game, as well as collaborations with Riot Games including the brand’s Jinx music video, projects that paired bold creative with lasting client relationships.
“Shannon has an incredible instinct for matching clients with the right talent to solve their creative needs which makes her the perfect leader to shape where Psyop goes next and how we get there,” says Sandra Nam, Chief Strategy Officer at Psyop Media Group. “She is also incredibly fun to hang out with and her sports knowledge is bar none.”
Known for her collaborative and intuitive approach, Lewis works as a true creative partner, supporting ideas from early concept through execution and helping shape the strategic and creative direction of each project. Her focus has always been on building trust and creating space for ambitious work to thrive, with an emphasis on long-term relationships over one-off wins.
Lewis steps into a studio in motion. Under Psyop Media Group's CEO Matt Hunnicutt, a new, creative ecosystem is being built as part of an ambitious next chapter. Lewis will drive that momentum forward by connecting brands and agencies with the independent network's global collective of directors, artists, and AI technologists as Psyop continues to expand its creative footprint across animation, live action, gaming, and emerging technologies.
“I’ve admired Psyop for most of my career,” says Lewis. “They have a rare ability to take the brief that feels impossible and turn it into something unforgettable. It is truly the honor of a lifetime to join a team and brand that has been such a trailblazer in craft and culture.
What excites me most is that we are not just protecting something special, we are expanding it. The talent here is brilliant, generous, and ambitious, and we are building on an extraordinary foundation while future-proofing it so Psyop stays bold, relevant, and at the center of the conversation for years to come. I feel incredibly lucky and very ready for what is ahead.”
Lewis will oversee worldwide sales and brand partnership efforts, working in lockstep with leadership and talent as part of Psyop’s evolution. Her arrival builds on a broader strategy to dimensionalise Psyop’s offering and deepen its reputation as a multidisciplinary creative partner at the intersection of technology and future-facing craft.
