​Qualia taps Troy Aikman​ for new campaign

Qualia Life Sciences unveils its latest campaign featuring Hall of Fame Quarterback and Qualia Co-Owner Troy Aikman.

Directed by Bradley J. Ross of Open Swim, the three-spot campaign pulls from Aikman’s personal experience with performance, longevity and staying sharp to spotlight Qualia Mind, Qualia NAD and the brand’s approach to health and wellness.

“Open Swim overdelivered, immensely,” shares Qualia Life Sciences Chief Marketing Officer Lauren Alexander. “Every shoot I have ever run has a hero’s journey moment, some unforeseen problem you solve on the floor. This one did not have one. That is not luck; that is a team that knows exactly what it is doing.”

Qualia’s Alexander continues, “Open Swim understood the uniqueness of our brand on the first call, which is why this footage looks like the brand instead of a supplement ad. Open Swim ran that floor so precisely that we walked out with more coverage than we planned for. We are already planning the next one with them. That is the highest compliment I know how to give a production partner.”

“As Open Swim’s matchmaker, I’m always looking for brands we can grow with, and often, they find us,” says Open Swim Creative Talent Manager Kathryn Lotis. “There’s something particularly exciting about working with companies at this stage. You’re close to the people shaping the brand, they care deeply about what they’re building, and there’s a real openness to collaboration. That kind of trust and communication creates a great foundation for meaningful work. That’s why I was so excited to team up with Qualia. Lauren, Troy, and Qualia co-founder and CEO James Schmachtenberger were incredibly engaged partners, and their knowledge around health and wellness really informed the work.”

“We really like growing alongside brands,” adds Open Swim Executive Producer Amyliz Pera. “We’re built around a core of very senior people who stay close to the work and the client. There aren’t a lot of layers between the people making the decisions and the people making the work, and we can build outward from that core to support whatever the work needs. The longer we work together, the better we know the brand and the people behind it. We become an extension of their team. Inevitably, we all end up knowing the products inside and out, and often, we end up among the biggest fans.”