Reese Witherspoon heads to Paris with Wells Fargo
Reese Witherspoon takes the Wells Fargo Autograph Journey Card campaign to Paris.
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Following the success of the Wells Fargo Autograph Journey Card campaign, Wells Fargo unveil the next iteration of the partnership with Academy Award-winning actress and producer Reese Witherspoon, this time taking audiences to Paris, the City of Light.
Directed by acclaimed filmmaker Taika Waititi and created in partnership with BBDO New York, the new :30 second spot, captures Witherspoon discovering Paris through fresh eyes, thanks to the benefits of the Autograph Journey credit card. From exploring iconic landmarks to dining at charming local cafés, the spot celebrates the magic of experiencing a beloved destination in an entirely new way, a perfect extension of the campaign's core message about rediscovering travel.
Credits
View on- Agency BBDO/New York
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- Director Taika Waititi
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Credits
View on- Agency BBDO/New York
- Director Taika Waititi
- Talent Reese Witherspoon
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Credits
powered by- Agency BBDO/New York
- Director Taika Waititi
- Talent Reese Witherspoon
“The Autograph Journey campaign is about celebrating the excitement that comes with discovering something new,” said Marcia Osborne, Consumer Banking and Lending Marketing at Wells Fargo. “In this next phase, we’re continuing to invite people to lean into curiosity, explore the world around them, and enjoy the journey just as much as the destination. Reese embodies that spirit of exploration, making her the perfect partner as we continue bringing this story to life.”
This latest creative follows the London-based debut ad that launched last fall and continues the campaign’s travel-led storytelling, using iconic global cities as backdrops to bring the credit card’s rewards to life.
“Reese represents something we all recognise, the way work can turn travel into a blur. You’re moving from one place to the next without really being in any of them. With the Autograph Journey Card, the idea is to shift that perspective. It gives her, and all of us, a reason to slow down, rediscover the moment, and experience a place like it’s the first time. Whether it’s Paris, London, or now… Buenos Aires.” said Greg Ketchum, ECD BBDO New York.
