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ROM – Potential Sponsor of Major Cancelled Events

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So your sporting event’s been canceled? That’s a bummer...do you still need a sponsor though?

The business that launched a chocolate bar in one of the worst years to launch any kind of business knows that marketing is key to the success of any brand. And you know, with a limited budget now seems like the perfect time to scoop up a discarded music festival or comic con. In this series of ads, ROM chocolate makes the pitch; who cares if it’s cancelled? We want to be a part of it.

This clever and sweetly earnest campaign from McCann Bucharest directed by Radu Munteanu of Multi Media Est is the first in a series of placements by the Romanian candy brand. With a spokesman who is charming and easily excitably, I’m sure that someone will go for a trophy made of chocolate rather than Tiffany-crafted silver.  

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