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Saatchi & Saatchi to launch NCS 2026 at SXSW London
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Saatchi & Saatchi has opened entries for the New Creators’ Showcase 2026, which will debut in London this year for the first time in its 36-year history.
Saatchi & Saatchi has opened entries for the New Creators’ Showcase 2026, which will debut in London this year for the first time in its 36-year history as part of a new partnership with SXSW London.
The showcase, which has been curated and presented annually at Cannes Lions International Festival of Creativity since 1991, is a celebration of the very best in creativity, storytelling and visual innovation with previous winners including The Daniels and Jonathan Glazer. It exists to provide up-and-coming creators from across the globe with a platform to be seen, discovered and hired by decision makers in the advertising industry.
Curated by Franki Goodwin (CCO, Saatchi & Saatchi) and Jess Ringshall (CPO, Saatchi & Saatchi), the 2026 showcase will be built around a renewed commitment to ‘put the C in NCS’, and welcomes work from all moving image formats to be submitted. As part of Saatchi’s new partnership with SXSW London, each shortlisted creator will be given the opportunity to present their work on stage at the Shoreditch event on 4th June.
Saatchi & Saatchi will also continue its commitment to collaborate with as many of the creators featured in the showcase as possible within its network portfolio, as well as offering hands-on assistance from production teams through expert guidance and insight.
Also new for 2026 will be a dedicated music showcase, also curated by Saatchi & Saatchi, which will feature live performances from emerging music talent looking to work on commercial projects within the creative industries.
Goodwin said: “New Creators’ Showcase has been the highlight of my Cannes for much longer than I’ve had the privilege to curate it. We are eternally grateful to them for supporting the showcase on such an important global stage for the past three and a half decades. As the custodians of this legendary piece of industry IP we have a responsibility to evolve it and with a new home at SXSW London, we’re excited to expand the access and the format to build a future facing industry entry point for emerging talent where film, music and innovation converge.”
Katy Arnander, Chief Programming Officer at SXSW London said: “SXSW London is all about creating a space where creative minds can come together to test ideas, challenge them and take them forward. At its core is the convergence of technology, film, music and culture, bringing together the creative, advertising and marketing communities in one place. The New Creators’ Showcase is a key part of that. We share a clear ambition to support the next generation of creative talent, making this partnership with Saatchi & Saatchi such a natural fit. We’re looking forward to working together to shape the next chapter of the Showcase, allowing us to back new talent with real intent, and connect them with the people, ideas and opportunities that can shape what comes next.”
