Share

Little Bird has expanded its live-action production roster with the addition of Sorry, Ain't Sorry, a full-service production, creative studio collective, and production services company formed through the merger of award-winning studios 4Bi9 Media and Paperwork Studio.

Led by founders Thomas Arnell, Joey Szela, James "JMP" Pereira, and Andrew Percival, Sorry, Ain't Sorry offers end-to-end production services spanning creative development through post-production, along with a fully operational cinema equipment rental house. With teams in New York, Miami, Los Angeles, Salt Lake City, and Wyoming, the collective produces commercials, documentaries, music videos, feature films, television, live events, streaming, and social campaigns.

"We've always believed the best work comes from bringing the right people together and removing the barriers between creative and execution.” says founding partner Arnell. “Sorry, Ain't Sorry was built to be a true creative partner, from development through delivery, and joining Little Bird gives us the opportunity to do that on an even larger scale. Their approach is collaborative, forward-thinking, and aligned with how we want to build the future of production."

The team has collaborated with globally recognised brands. Select works include Apple, Nike, Lexus, Land Rover, Toyota, Vans, Reebok, Beats by Dre, the NBA, Coach, The North Face, PepsiCo, The Coca-Cola Company, Bose, and New Era, while creating work for artists such as Kanye West, Alicia Keys, Playboi Carti, XXXTENTACION, Lil Wayne, Becky G, Teddy Swims, and Shaboozey. Collectively, they work with some of the largest film, television and streaming services and studios alike on various projects and formats such as The Walt Disney Company, Netflix and Paramount Skydance Corporation, just to name a few.

“We’ve never really had the full gambit of production, plus production services, plus equipment rental resources on our roster before that spans from short form, long form, music videos and beyond - it’s really exciting to work with such a nimble team who brings all of that together for us to offer our clients! I’m a firm believer in trying to do things out of the box, never really having been into all the ‘traditional’ norms of repping. We’re in a time of hyper-growth-and-change, so Little Bird is embracing that.” reflects Falborn on her decision to bring the team onto the roster.

Each founder brings a distinct creative perspective to the collective. Arnell is known for dynamic story and action-driven filmmaking; Pereira for cinematic, film-based storytelling; Szela for producing high-profile commercial and music video work; and Percival for his multidisciplinary experience as a director, cinematographer, and producer.

The signing further strengthens Little Bird's live-action and production capabilities, adding a versatile and experienced team overflowing with cinematic storytelling, ambitious productions, and a seamless creative-to-delivery workflow.

Share