Superette and Mint Production become Supermint Paris
Frédérika Mathivet and Julie Lahaye join forces to reunite their talent and expertise.
Partners in crime for over a decade, Frédérika Mathivet and Julie Lahaye join forces to reunite their talent and expertise by creating a new production entity Supermint to respond to the new 360 degrees creative requests for the publicity and luxury market
"Our wish today is to work hand in hand with both the agencies and the brands to help them build a stronger image" said Mathivet.
"Our expertise, our talents and our savoir-faire are the perfect tools to bring our clients to the next generation" adds Lahaye.
"We can manage the complete production process, from art purchase to film, passing by all different post-production supports and by integrating new tools such as artificial intelligence."
"This creative model is going beyond by mixing images, events, scenography ideas proposing our clients a unique artistic experience by reuniting all our talents under one heading: Production."
"New offers, a new strategy, ideas… all this with the support of our new arrival in the team: Harry Poletis. He will be at the heart of developing young talents for the new generation on all projects."
This is an important new strategic direction for the two production companies who have never stopped producing, with work for Dacia, Axa, Cartier, fondation l’Abbé Pierre, and Fusalp notably.