Tanya Bogin joins Monks

Monks, the global, digital, data-driven brand of S4 Capital, has announced the appointment of Tanya Bogin as its Global Head of Studio. 

Bogin's role will focus on solving marketers’ most pressing challenges around speed, scale and spend, while aiming to ensure the delivery of high-quality, impactful content. She will report into Dave Carey, Global EVP Studio and Embedded at Monks, and will advance the orchestration of tech and talent to provide brands, like Amazon and General Motors, with connected consumer experiences. 

Monks says that Bogin’s appointment underscores the company's commitment to transform the economics of marketing and to help clients compress the content supply chain. 

“It's exhilarating to join Monks, a global agent of change, designed for disruption and deeply rooted in driving innovation," said Bogins. "At Monks, there are no barriers to collaboration in the creation funnel, unlocking boundless opportunities to make beautiful and culturally relevant work better and faster than traditional models. I’m looking forward to building on the strong foundations of our Studio with Dave, further amplifying Monks as a truly end-to-end Orchestration Partner. Together, we’ll harness the full power of our capabilities to deliver both efficiency and creative excellence for our clients.” 

Bogin brings extensive leadership in production innovation, strategy, digital transformation, localisation and technology from her career at both WPP and IPG. Most recently, she served as Managing Director of Craft in London (McCann Worldgroup) and Global Managing Director of Craft’s internationalisation practice, where she oversaw global scaled client solutions. During her 10+ years at Craft, she drove integrated production and content transformation programs for global brands including L’Oreal, Microsoft, Nestle, Coca-Cola, Reckitt Benckiser and Mastercard. 

“Tanya’s leadership reinforces our promise to the market: to address the pressing speed, scale and efficiency challenges our clients face today while continuing to deliver high-quality creative and measurable outcomes," commented Bruno Lambertini, CEO Marketing Solutions at Monks. "We are confident she is uniquely equipped to build upon the incredible foundation Dave Carey has established for our teams and go-to-markets.” 

“At Studio, we work to integrate innovation and technology into our offering," added Carey. "With Tanya’s exceptional expertise in driving transformation and managing global teams, we can continue to deliver true end-to-end content solutions, positioning us as the partner our clients need in today’s fast-evolving, client-focused landscape.”