'Tis the season to be wary... of any leftover mince pies, eggnogs or slothful daytime TV watching habits. With January the traditional month for post-Xmas guilt, gym deals and juice cleanses, shots dons its sports leggings and jogs vigorously into the nourishing space of wellness marketing – from muscle-building to mindful meditation.
Veteran art director Dave Dye reckons there's commercial sense behind ads that make people smile. So why have they fallen out of fashion?
As the editor behind such side-splitting spots as Orange's Rob Scheider, Snickers' Speed Walker and Weedol's I'm Weeding Right Now, Mark Edinoff knows a thing or two about cutting funny commercials. Here, he shares his wisdom on timing, taste and clock wipes.
As part of our Comedy Special, shots hauls the Hungry Man director back into the boardroom to discuss the evergreen wit of his award-winning Orange campaign.
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