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Home improvement should feel exciting. But for most people, especially Gen Z and millennial homeowners, it often feels like a grind.
The category has spent decades glorifying the “work”: hauling lumber, lugging carts, sweating through projects. And the term “helpfulness” has become about the planning, the doing. But, for most people, the hard work is the least satisfying.
So, Lowe’s decided to take back what “helpfulness” really means. There’s No Place Like Lowe’s, created in partnership with Dentsu Creative, is a brand expression built on a simple belief: home improvement isn’t about the hard work, it’s about getting to the good stuff.
It’s about remodelling your backyard into the go-to hang spot. It’s about getting inspired while taking a stroll through the garden center on a Saturday morning. It’s about getting your appliances delivered and installed as soon as the next day, so you don’t miss the school play.
Credits
View on- Agency Dentsu Creative/New York
- Production Company Park Pictures
- Director Scott Lyon
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Credits
View on- Agency Dentsu Creative/New York
- Production Company Park Pictures
- Director Scott Lyon
- Editing PS 260
- VFX Artjail NY
- Music Premier Music Group
- Chief Creative Officer Kyle McCarthy
- Senior Creative Director Elizabeth Bailey Surrett
- Executive Creative Director Brian Eden
- Creative Director Kristi Knight
- Creative Director Maggie Watson
- Associate Creative Director Andrew Yuyi Truong
- Associate Creative Director Ricardo Pocci
- Group Executive Producer Andrea Rastogi
- Senior Producer Lauren Lampasi
- Executive Producer Christopher Grove
- Head of Production Chelsea Schwiering
- Producer Nina Shiffman
- Production Designer Brian Branstetter
- DP Martin Ahlgren
- Editor Emile Doucette
- Editor/Partner Matt Posey
- Assistant Editor Christian Frahme
- Executive Producer Laura Patterson
- Executive Producer/Partner Zeke Bowman
- Creative Director JD Yepes
- Post Producer Andreina Villabon
- Post Producer Rebecca Gmerek
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Dentsu Creative/New York
- Production Company Park Pictures
- Director Scott Lyon
- Editing PS 260
- VFX Artjail NY
- Music Premier Music Group
- Chief Creative Officer Kyle McCarthy
- Senior Creative Director Elizabeth Bailey Surrett
- Executive Creative Director Brian Eden
- Creative Director Kristi Knight
- Creative Director Maggie Watson
- Associate Creative Director Andrew Yuyi Truong
- Associate Creative Director Ricardo Pocci
- Group Executive Producer Andrea Rastogi
- Senior Producer Lauren Lampasi
- Executive Producer Christopher Grove
- Head of Production Chelsea Schwiering
- Producer Nina Shiffman
- Production Designer Brian Branstetter
- DP Martin Ahlgren
- Editor Emile Doucette
- Editor/Partner Matt Posey
- Assistant Editor Christian Frahme
- Executive Producer Laura Patterson
- Executive Producer/Partner Zeke Bowman
- Creative Director JD Yepes
- Post Producer Andreina Villabon
- Post Producer Rebecca Gmerek
Because while the rest of the category is shouting about hard work, Lowe’s understands something deeper: People don’t fall in love with home improvement because of the sweat. They fall in love because of the feeling.
And the good stuff looks different for everyone. But Lowe’s can help you get there.
For DIYers, that means the inspiration, innovation, and the process along the way. For DIFM (do it for me) shoppers, it means services that make home improvement easier, smoother, and less stressful. For Pros, it’s about a true partner who solves problems quickly so they can get paid and move on to the next job.
Across every audience, Lowe’s is shifting the story from just “get it done.” And every helpful interaction, whether it’s expert advice, the right product recommendation, a fast delivery, or an on time install, is designed to bring people closer to that good stuff.
To bring this world to life, the campaign centres on real people shown in moments that feel human, authentic, and joyful, transforming simple moments inside Lowe’s into something stylish, cinematic, and effortlessly cool. Set to the tune of Rollout by Ludacris, the edit is energetic and modern, using sound levels, music and unexpected transitions to amplify emotion
