Toyota gets up to speed

Toyota is redefining motorsports fandom with its all-new campaign, Up to Speed, the debut of which coincided with Daytona 500 and runs through the end of the season in November.

This high-energy campaign introduces the Toyota Gazoo Racing North America (TGRNA) brand to a wider audience, bringing fans closer to the action and celebrating the passion, history, and innovation behind every race.

Toyota – Up to Speed

Credits

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Agency Saatchi & Saatchi/Los Angeles
Production Company WhatNot Films
Director Ben Carter

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Credits

powered by

Agency Saatchi & Saatchi/Los Angeles
Production Company WhatNot Films
Director Ben Carter
Ad Agency Saatchi & Saatchi/Dallas

Credits powered by

The campaign kicks off with three dynamic spots with additional creative going live throughout the remainder of the season:

Up to Speed (:30) a thrilling introduction to TGRNA, highlighting Toyota’s racing legacy across all circuits.

Big 3 (:30) featuring powerhouse NASCAR teams 23XI Racing, Joe Gibbs Racing, and Legacy Motor Club, alongside icons Michael Jordan, Joe Gibbs, and Jimmie Johnson.

Anime to Reality (:15) showcasing Toyota’s collaboration with artist Kyle Monteiro, merging anime artistry with high-speed racing.

The ads were created by Saatchi & Saatchi and directed by Ben Carter of What Not Films.