Trinity Tatum is the queen of cash for Verizon
Fresh off her massive Love Island victory and with the highly anticipated reunion just around the corner, Trinity Tatum is partnering with Verizon for her very first brand partnership since leaving the villa.
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This bombshell social-led campaign continues Verizon’s knack for nabbing top talent first, following recent partnerships with rising stars Connor Storrie and Stephen Kalyn.
Queen of Cash flips the script on classic royal tropes, reimagining Trinity as a modern, empowered queen taking viewers on a "rich montage" through her palace. Bringing the confidence and charisma that made her a breakout star, the spot follows her through an extravagant world of opulence, reinforcing the idea that getting rewarded with dollars should feel just as satisfying as spending them.
Known for his cinematic eye and visually striking storytelling, acclaimed Partizan director Warren Fu (whose highlights include iconic visuals for Dua Lipa, Daft Punk, and Doja Cat/SZA) brings his signature style to the campaign, creating a social-first piece that feels more like an entertainment moment than a traditional brand ad.
While the creative leads with culture, it highlights Verizon Dollars, a first-of-its-kind benefit giving eligible customers 3% back every single month—just for being a customer. Rolled out in July, Verizon Dollars can be applied toward new devices and accessories or boosted for up to 5x value across major retail, travel, dining, and lifestyle brands.
To make the creative launch even more rewarding, Verizon will surprise select Instagram commenters on launch day with gifted Verizon Dollars. In the upcoming days, a “Royal Treatment” sweepstakes will give loyal customers the chance to win the same Motorola Razr, the actual custom bejeweled phone case, and a recreation of the press-on nail kit that Trinity wore on set.
Credits
View on- Agency Client Direct
- Production Company Publicis Production/New York
- Director Warren Fu
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Credits
View on- Agency Client Direct
- Production Company Publicis Production/New York
- Director Warren Fu
- Production Co Partizan/USA
- Editing Modern Post
- VFX Arc Worldwide/New York
- Color Arc Worldwide/New York
- Audio Post JSM Music
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company Publicis Production/New York
- Director Warren Fu
- Production Co Partizan/USA
- Editing Modern Post
- VFX Arc Worldwide/New York
- Color Arc Worldwide/New York
- Audio Post JSM Music
This program is a key component of Verizon Shine, a customer loyalty platform that brings together epic weekly experiences, exclusive daily drops, and meaningful rewards designed to thank customers simply for being customers.
“Working with Verizon and the amazing Warren Fu to bring this Queen of Cash moment to life was such a dream. I’ve been with Verizon forever and loved this world they created for me with Verizon Dollars. From finding my king in the Villa to being a Verizon customer, I’m always going to choose the royal treatment.” said Tatum.
“Partnering with Trinity on her first big brand collab and our launch of Verizon Dollars was absolutely perfect. She’s glamorous, playful, and charismatic. She has the kind of relationship with her fans that brands can’t manufacture. Together with Trinity and Warren Fu, we built something magical that brings the Verizon world to life in a way that’s fresh, fun and simply iconic. We love our queen! We know this is just the beginning for Trinity!” added Leslie Berland, CMO & EVP of Verizon.
"Working with Trinity Tatum and Warren Fu on this was just a blast. The minute Trinity stepped onto set, you could tell a star was born. She threw herself into the idea, brought so much fun to the room, and really made Verizon Dollars shine. Pair that with Warren, who is hands-down one of the best directors out there, and the whole day just clicked. We had a great time making it, and you can feel that positive energy the second you watch the spot." adds Ricardo Aspiazu, SVP of Creative & Brand Design - Verizon
“I was looking forward to collaborating with the Verizon team, as they’ve been breaking the mold again and again. Trinity made it easy to capture her natural charm on camera and was an absolute joy to work with. She was the perfect person to play Verizon’s Queen of Cash. said Fu.
