Walk naturally with Birkenstock

For Birkenstock's latest campaign, Walk Naturally, NM Talent's directing duo Venkay were tasked with creating a film that could speak to people from all walks of life while remaining authentic and human.

With creative and production led by agency 20XX, the campaign blends archival Birkenstock imagery with original footage to celebrate individuality, connection and our relationship with the natural world.

Bringing together a diverse range of people, perspectives and experiences, the film reflects the idea that while our lives may look different, we remain connected by the natural world.

Taking a documentary-led approach, Venkay kept things flexible throughout the shoot, allowing spontaneity and genuine interactions to guide the storytelling. Rather than relying on heavily constructed scenes, the focus was on embracing the unexpected and capturing moments as they unfolded.

"We were drawn to the project's inclusiveness and its celebration of individuality. By remaining open to the unexpected and embracing real encounters, we were able to capture genuine moments that grounded the film and gave each scene a deeper connection to the campaign's message."