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During the Big Game, Alaska Airlines announced its newest Super Bowl spot: Welcome to Alaska Airlines, inviting travellers to explore the world with the 4th US Global Airline.
Created in partnership with its agency of record, Mekanism, the work highlights Alaska Airlines’ new global routes and its lie-flat suites on the new Alaska 787 aircraft. The use of AI allows us to create more spots, so we can fill a very targeted media plan. We have specific spots for Seattle, Portland, San Diego all focused on the destinations that matter in those markets.
Set to the upbeat track Walking on a Dream by Empire of the Sun, the campaign transports viewers to different global dreamscapes, blending CG and AI to fuel imagination and the excitement of travel. Kicking off with two :30 spots live at the centre of the campaign, all an invitation to explore destinations in a personal and cinematic way.
Credits
View on- Agency Mekanism/Seattle
- Group Creative Director Rob Kleckner
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Mekanism/Seattle
- Group Creative Director Rob Kleckner
Alaska Airlines and Mekanism will be updating the campaign throughout the year to feature top-of-mind travel moments. For quick, reactionary moments, they will leverage Mekanism’s AI Superstudio to update on a moment's notice. The first :30 spot follows a woman in the Alaska Airlines suite, transitioning into a dreamy version of Rome and London. She experiences a dream-like tea spread reminiscent of London before seeing oversized gelato and landmarks that remind her of Rome. The journey ends with her savoring an ice cream sundae in her lie-flat suite.
The second follows another young traveler departing San Diego nonstop to the destinations she has been dreaming of. The film moves through her dreams in the clouds, showing towering icons like the Statue of Liberty in New York City, the snowy slopes of Colorado, and the vibrant colors of Mexico, capturing the thrill of exploration.
“2026 is a transformational year for Alaska Airlines. We’re launching new service to Rome and London from our Seattle global gateway onboard our 787 Dreamliner. We’re increasing service for our guests with the most nonstop destinations from San Diego. And we’re fueling this growth with industry-leading products, including our new global loyalty program Atmos Rewards. This campaign is meant to inspire travel in a way that is creative and bold,” said Eric Edge, VP of Brand and Marketing at Alaska Airlines.
“We wanted to create a world that not only gets people excited about travel, but reflects cultural and travel trends in the markets we’re focused on,” said Rob Kleckner, Group Creative Director at Mekanism. “I love this campaign because it can keep evolving, blending real people and products with a dream-like world we can refresh at the speed of culture.”
