Welcome to Nada Yada Island
A new original reality dating show from Metro by T-Mobile was created by BarkleyOKRP in partnership with Caviar.
Nada Yada Island, debuts this week as a faux reality show with real ex-reality show cast members and all the usual love interests, squabbles and deception that build a devoted fan base.
But instead of it being brought to you by Netflix or Peacock, this new episodic show surprisingly comes from Metro by T-Mobile and will be seen across paid social and broadcast channels airing alongside traditional reality shows.
The five-episode series was shot by Oscar-winning production company Caviar directors, Jason Woliner, the talent behind Borat 2, and Peacock’s Paul T. Goldman, alongside Michael Food, and Ana Fabrega, the showrunner of Los Espookys. It was filmed in true reality-style, with 20 hidden cameras to capture an authentic reality vibe.
With all the bombshells, fights, scandals, and drama of real dating shows, Nada Yada Island blurs the line between entertainment and advertising, making it indistinguishable from actual reality dating shows. The work is in support of Metro’s latest offering, Metro Flex, a plan dedicated to ridding yada from the wireless category by ensuring that you are never treated like old news when you are no longer a new customer, giving all customers free phones when they join and the same great deals when they day.
Credits
powered by- Agency BarkleyOKRP/Chicago
- Production Company Caviar/Los Angeles
- Director Jason Woliner
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Credits
powered by- Agency BarkleyOKRP/Chicago
- Production Company Caviar/Los Angeles
- Director Jason Woliner
Credits
powered by- Agency BarkleyOKRP/Chicago
- Production Company Caviar/Los Angeles
- Director Jason Woliner