Wendy’s launch Square Hits Different campaign
Square Hits Different, is a dynamic Director’s cut that celebrates the brand’s unmistakable personality through energetic storytelling and striking visual language.
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Production company Estudio Fe has unveiled its latest collaboration with Wendy’s.
Square Hits Different, is a dynamic Director’s Cut helmed by director Javier Eyzaguirre that celebrates the brand’s unmistakable personality through energetic storytelling and striking visual language.
Created to capture the confidence and attitude that have long defined Wendy’s, the film embraces a fast-paced rhythm and bold aesthetic, bringing the brand’s iconic square burger and distinctive voice to life in a way that feels fresh, contemporary, and culturally relevant.
Produced by Estudio Fe, the project combines cinematic visuals, carefully crafted performances, and an expressive visual style that reflects the brand’s playful edge. From concept to execution, the production focused on creating a piece that feels as bold and memorable as the product itself.
Credits
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- Production Company Estudio FE
- Director Javiera Eyzaguirre
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Credits
View on- Production Company Estudio FE
- Director Javiera Eyzaguirre
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Credits
powered by- Production Company Estudio FE
- Director Javiera Eyzaguirre
Square Hits Different demonstrates how strong creative direction and agile production can come together to create work that not only showcases a product, but also reinforces a brand’s identity in an engaging and entertaining way.
For Estudio Fe, the campaign represents another opportunity to collaborate with global brands seeking visually driven storytelling that resonates across audiences and platforms.
The Director’s Cut highlights the creative ambition behind the project and the collaborative effort of the teams involved, resulting in a film that is both visually impactful and unmistakably Wendy’s.
