Whizz Kidz gives us Ibrahim’s Story

"We are proud to be working with Gusto Film who are expertly bringing our Whizz Kidz stories to life. We want the world to discover that disability isn’t the difference we should care about. It’s the right wheelchair, at the right time, that’s the real difference. Through the videos we’re creating with Gusto Film we can communicate the impact of the charity’s work in an authentic way, inspiring action and building trust among supporters,” says Tamsin Haines, Senior Brand Marketing Manager at Whizz Kidz.

"When Tamsin told us about Ibrahim’s story and shared the home videos of him in his wheelchair for the first time, we instantly knew we had found a really special boy. We were mesmerised by him, watching him zoom around the park full of energy and excitement with a huge smile on his face really melted our hearts.

For this production it was key to be authentic and show him in his own environments, we worked very closely with his mum identifying various locations that he would be comfortable in, which included his home, nursery and the park. Normally shooting in a nursery would be challenging, but luckily for us his nursery was more than happy to accommodate us and really understood the importance of showing him playing and interacting with his friends, like any other boy his age. 

Having produced the brand film for Whizz Kidz, we’re proud to continue collaborating with them to tell these beautiful stories." says Jasmine Shalkoie - Senior Producer at Gusto Film.