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WPP Production appoints John Paulson as New York MD
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Paulson will drive commercial growth and client impact across New York, combining world-class craft, AI-powered innovation and production at scale.
WPP Production, WPP's unified global production company, today announces the appointment of John Paulson as Managing Director, New York.
Paulson will be responsible for leading growth and operations for WPP Production's New York office, collaborating in close partnership with leaders across WPP Creative, Media and Enterprise to deliver scaled content solutions for WPP clients.
Paulson brings extensive experience in creative, production, and marketing services to the role. His priorities for New York will include expanding the adoption of AI and virtual production capabilities and advancing connected production solutions powered by WPP Open - working closely across the WPP ecosystem.
Richard Glasson, Global CEO, WPP Production said “John combines proven commercial instinct, deep production expertise and the kind of leadership that builds businesses. He has a remarkable track record of driving growth across some of the most complex and demanding environments in our industry, and his experience across the full spectrum of production and creative services makes him the ideal leader for New York.”
Paulson's production credentials run deep. He served as Global President of Deluxe Entertainment, overseeing Company 3, Efilm, Method NY and Beast Editorial across six countries, and as Global CEO of Tag Worldwide, where he transformed Tag's global delivery platform.
Earlier in his career, Paulson spent more than a decade at Grey (WPP), rising to CEO of G2 Americas, overseeing Grey's portfolio of specialist marketing agencies across interactive, shopper marketing, direct and design.
Paulson said: "The content landscape is being fundamentally reimagined, and WPP Production sits right at the heart of that transformation. The combination of world-class craft, technological innovation and the breadth of WPP's capabilities is unmatched. I'm excited to help our clients harness that full potential to drive real business impact."
Paulson will be based in New York and report into Chris Norwood, CEO, North America.
