Xfinity enters the Greek gods group chat

Directed by Ivan Grbovic and produced by The Corner Shop for Xfinity Creative, Xfinity Mobile's latest spot takes a hilarious detour through Greek mythology to prove one thing, staying connected never gets old, even when your to-do list is literally eternal. 

The commercial opens on a breathtaking golden sunset as Sisyphus pushes his boulder up a mountainside, gravel crunching beneath his feet with every laboured step. A quick glance at his Apple Watch reveals he has been at it for over ten hours and has gained nearly 10,000 feet in elevation. 

Meanwhile, Hercules, fresh off defeating the Lernaean Hydra, fires off a voice message to the "God Squad" group chat, giving Sisyphus his well-deserved flowers. 

Aphrodite chimes in with heart emojis from her perch inside an oversized shell by the sea, giggling as the messages roll in. Back on the mountain, Sisyphus summons his last ounce of strength and finally reaches the top. Then his watch buzzes. It's Hades, throne, hellfire, and three terrifying dogs by his side, cheerfully reminding him to do it all over again tomorrow. Sisyphus drops his head in defeat. 

As the camera pulls back, the voiceover lands: "Connect up to 10 Apple Watches on Xfinity Mobile for just $35 a month." And just like that, the boulder begins rolling back down the hill. Sisyphus mutters "This feels personal."