Zoom launches Zoom AI Companion

Zoom’s latest ad campaign revives the spirit of the iconic Mac vs. PC ads, using humour and wit to position itself against Big Tech’s AI solutions. 

The campaign features a playful face-off between Zoom AI Companion and its larger competitors, poking fun at recent AI missteps, such as Google Gemini suggesting users make pizza with rocks or a controversial Olympics ad where a child was encouraged to use AI to write a letter to their favourite athlete, and offering a sharp take on the current state of AI.

For this campaign, Zoom partnered directly with Hungry Man, an award-winning global production company, with Dan Opsal directing. Hungry Man handled both the creative and production aspects of the campaign, bringing in boutique agency Fellow Kids to collaborate on key elements. Hungry Man’s dual role blurred typical boundaries between creative and production, and this streamlined collaboration reflects a growing shift in advertising, where brands are embracing direct partnerships to produce creative, impactful, and efficient campaigns.