A moment of truth for OSDE

Based on true stories of people overcoming physical setbacks before going on the excel, OSDE's new spot highlights how a doctor's commitment can profoundly impact a patient's life.

Created by Zurda Buenos Aires and directed by Augusto Zapiola and Daniel Rosenfeld through argentinacine, this two-minute spot follows the journey of Mauro Depergola, who, after suffering an accident that left him with permanent physical injuries, meets Dr. Miyagi. 

Dr. Miyagi not only played a crucial role in Mauro's physical recovery, but he also encouraged him to pursue the sport that would ultimately lead to his becoming a Paralympic medalist, completely changing the course of his life. The spot aims to highlight that behind every emergency, treatment, or service, there is much more than meets the eye. Just as there is a support network around a patient that experiences stress and anxiety, there is also a calling that extends beyond professionalism for every healthcare provider.

“The selection of the stories was an incredibly emotional process that was very much in sync with OSDE," said Mica Galizia, Business Manager at Zurda Agency. "We proposed to share real stories, which not only involved an extensive search for cases but also the difficulty of wanting to include them all. That’s why we designed this campaign as a kind of series, with each story as a chapter, with Mauro’s being last."

The campaign shares poignant moments of truth from various individuals, including the phone-assisted delivery of Sofía by Gabi, an OSDE operator; Jorge’s story after suffering multiple strokes; Natalia's journey overcoming severe lumbar osteoarthritis; María José’s recovery process following an accident; and the heart transplant of Isi, a four-year-old boy.