Go with the Flow
Hyundai’s endearing spot repurposes Enya’s hit Orinocco Flow as an in-car tranquiliser for naughty nippers.
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Credits
powered by
- Agency Innocean Worldwide/Sydney
- Production Company Scoundrel
- Director Michael Spiccia
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Credits
powered by
- Agency Innocean Worldwide/Sydney
- Production Company Scoundrel
- Director Michael Spiccia
- VFX Fin Design + Effects
- Music Sonar Music
- Creative Director Dan O'Connell
- Executive Creative Director Wesley Hawes
- Creative Wassim Kanaan
- Director of Integrated Production Craig Sloane
- Producer Louis Moore
- Executive Producer Kate Gooden
- Executive Producer Adrian Shapiro
- DP Jeremy Rouse
- Editor Mark Burnett
- Colorist Ben Eagleton
Credits
powered by
- Agency Innocean Worldwide/Sydney
- Production Company Scoundrel
- Director Michael Spiccia
- VFX Fin Design + Effects
- Music Sonar Music
- Creative Director Dan O'Connell
- Executive Creative Director Wesley Hawes
- Creative Wassim Kanaan
- Director of Integrated Production Craig Sloane
- Producer Louis Moore
- Executive Producer Kate Gooden
- Executive Producer Adrian Shapiro
- DP Jeremy Rouse
- Editor Mark Burnett
- Colorist Ben Eagleton
Innocean Australia’s latest campaign for the new Santa Fe reveals how the luxuriously comfy environment of the SUV can bring peace and car-lm to the most frantic of families.
Titled Little Angels, the spot directed by Michael Spiccia through Scoundrel, sees a couple of kids start what is every motoring parent’s nightmare – the back-seat brawl, complete with discordant shrieking.
As soon as the luxury car sets off however and the strains of Enya’s 1988 New Age classic wafts into the car, all is transformed into (c)armony…
As the tots pluck harps and unite in sweet song, the world outside the car morphs into a sonorous and happy place – a bike courier transforms into a gallant white horseman, and the celestial chorals are swelled by a levitating windscreen squeegee lady and a busload of sweet old folk enjoying the singalong.
