Morgan Freeman's plastic prose
Taking its cue from nature documentaries, Life Below Water, created in a partnership between Google, Goodby Silverstein & Partners, United Nations and Tribeca Enterprises, utilizes God's own voice to battle plastic ocean pollution.
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Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Spacestation
- Director Brian Schulz
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Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Spacestation
- Director Brian Schulz
- Chief Creative Officer Margaret Johnson
- Associate Creative Director Hanna Wittmark
- Associate Creative Director Kate Baynham
- Design Director Ryan Self
- HP Leila Gage
- Director of Film+Music Tod Puckett
- Editor Graham Willcox
- Assistant Editor Liz Norris
- Color Company a52
- Colorist Gregory Reese
- Senior Producer Jenny Bright
- Executive Producer Thatcher Peterson
- Managing Director Jennifer Sofio Hall
- Managing Director Jennifer Sofio Hall
- Editing Director Michael Damiani
- Editing Company Andy Lambert
- Composer Jonathan Elias
- Music Company Elias Music
- Sound Designer/Audio Engineer Joel Waters
- Executive Producer Mike Landry
- VFX Supervisor Jesse Monsour
- Flame Artist Kevin Stokes
- CG Supervisor Andrew Romatz
- VFX Producer Andrew Rissman
- Executive Producer Patrick Nugent
- Motion Graphic Artist Luke Davisson
- Voice Over Morgan Freeman
Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Spacestation
- Director Brian Schulz
- Chief Creative Officer Margaret Johnson
- Associate Creative Director Hanna Wittmark
- Associate Creative Director Kate Baynham
- Design Director Ryan Self
- HP Leila Gage
- Director of Film+Music Tod Puckett
- Editor Graham Willcox
- Assistant Editor Liz Norris
- Color Company a52
- Colorist Gregory Reese
- Senior Producer Jenny Bright
- Executive Producer Thatcher Peterson
- Managing Director Jennifer Sofio Hall
- Managing Director Jennifer Sofio Hall
- Editing Director Michael Damiani
- Editing Company Andy Lambert
- Composer Jonathan Elias
- Music Company Elias Music
- Sound Designer/Audio Engineer Joel Waters
- Executive Producer Mike Landry
- VFX Supervisor Jesse Monsour
- Flame Artist Kevin Stokes
- CG Supervisor Andrew Romatz
- VFX Producer Andrew Rissman
- Executive Producer Patrick Nugent
- Motion Graphic Artist Luke Davisson
- Voice Over Morgan Freeman
Let's face it, you could have Morgan Freeman narrate a watched pot, freshly-painted wall or endless list of clichés and it would still be compelling, but, thankfully, in this new campaign he lends his velvety vocals to something much more important.
Created through a collaboration between Google, United Nations, Goodby Silverstein & Partners, and Tribeca Enterprises, Life Below Water borrows the aesthetics and delivery style of a conventional nature documentary to explore the damage that plastics do to our ocean life.
Treading similar ground [water?] to Pascal Schelbli's YDA-winning The Beauty from last year, the films imagine the pollutants as creatures themselves, the contrast between the VO and images hammering home the objects' incongruity in its surroundings.
Created by Spacestation's Brian Schulz, the campaign launched on 4th August on YouTube and will continue to unfold over a four-week span via the platform’s video ad sequencing offering, as well as being featured at the UN General Assembly, the Tribeca Film Festival, and Advertising Week 2020.
United Nations / Google – Life Below Water | Cigarettes
United Nations / Google – Life Below Water | Bottle Caps
United Nations / Google – Life Below Water | Microplastics
United Nations / Google – Life Below Water | Seahorse
