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Sky – All Of You

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Sky’s in-house agency, Sky Creative Agency [SCA], has launched its biggest campaign ever for Sky Q. 

Sky Q' s Everything you love, all in one place, easy campaign, and the overarching creative, will, over the coming months, deliver a series of stories that celebrate the individuality of the TV viewer and how easy it is to watch all the content you love on Sky Q. The five stories in the series aim to represent Sky’s diverse customer base, the society it operates in, and Sky’s ongoing commitment to diversity and inclusion, both on and off screen.

Each of the episodes has been directed by Biscuit Filmworks' Dan DiFelice, with the first story in the series, Harris & the Robots [above], following the journey of robot-obsessed 12-year-old as he collects his favourite entertainment from Disney+, YouTube and Sky Cinema. 

“Sky is the biggest advertiser in the UK, and this is Sky Creative Agency’s biggest ever advertising campaign," said Robin Garton, SCA's Executive Creative Director. "It’s the excellent result of the right sort of process and journey; a strong insight leading to a great idea that we’ve tailored to suit a vast range of media, taking it right through the line and on into content creation. The collective brain power of many, from across a range of disciplines, it’s a real endorsement of our in-house model.”

You can read more about the making of Harris & the Robots and the Everything you love, all in one place, easy campaign by clicking here.

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