Kerry Smart

Cannes Contenders: Advertising for Good

With everything that’s going in the world this year, it’s tempting to pick ads with entertainment at their core, says Kerry Smart, MD/EP at 1stAve Machine, and who can blame us for wanting to blot out reality for a couple of minutes? But, just as worthy of celebration are the ads that confront reality head on, forcing us to take a long, hard look at our world, because that’s the sort of advertising that inspires people to do better.