shots editorial team
The Reality Focus
In a post truth, deep fake world we spend much of autumn thinking about what feels real. This Focus looks at how filmmakers and creatives construct, distort or remix reality, from docu style authenticity to visual trickery, CG realism and AI. It also explores how truth is handled in casting, performance and the emotional stories advertising aims to tell.
The Cannes Lions Focus
Cannes Lions remains the industry’s biggest stage, a place where creative ambition, cultural thinking and global perspective meet. For this Focus, shots looks at the voices shaping the festival conversation and the people who can offer meaningful insight into the work, trends and territories that define the year ahead.
The Heroes Focus
The ad industry is full of heroes, both in camera and behind. This Focus celebrates the legends and renegades who continue to inspire the creative community. From the iconic figures audiences recognise to the people whose craft shapes work from the shadows, shots looks at the individuals who influence the industry and the stories that make them stand out.
The Play Focus
What is the state of play in advertising? This Focus explores the ideas, instincts and creative choices that invite audiences to engage with humour, imagination and interaction. We look at playfulness in concept, writing, direction, sound, animation and post production, and consider why brands lean into lighter worlds when real life feels heavy.
The Movement Focus
This extended Focus looks at all that moves in the moving image. From performance and cinematography to dance, sport and rhythm, shots explores how movement shapes feeling and storytelling, and why physicality continues to inspire directors, DPs and artists across the industry.
The Producer Focus
Producers across the industry are navigating tight budgets, in-housing shifts and growing pressure from all sides. For this Focus, shots looks at the realities of the producer role, from seasoned vets to rising talent, and considers how people hold projects together in a climate that demands calm, clarity and creative resilience.
The Wellness Focus
'Tis the season to be wary... of any leftover mince pies, eggnogs or slothful daytime TV watching habits. With January the traditional month for post-Xmas guilt, gym deals and juice cleanses, shots dons its sports leggings and jogs vigorously into the nourishing space of wellness marketing – from muscle-building to mindful meditation.
shots Cannes party 2025 in pictures
Last Thursday night's beach party was a Shining-infused shin-dig that had all the essential elements; good music, good people, and a good amount of alcohol. Pictures from the event are but a click away...
Cannes Lions 2025: Film, Titanium, Glass and SDG winners
The 72nd Cannes Lion Festival of Creativity came to a close with the awarding of the Film, Titanium, Social Development Goals, Glass and Grand Prix for Good Lions at the Palais des Festival on Friday evening.
Cannes Lions 2025: Entertainment, Sport, Music, and Gaming winners
With a quartet of Grand Prix that merged music with gaming, sport with gaming, gaming with furniture, and... cars with aliens, the Entertainment winners prove that collab is key.
Cannes Lions 2025: Film Craft, Digital Craft, Industry Craft, and Design winners
One much-needed project picking up two of four Grand Prix, flanked by cutesy critters and medical know-how, marks the top of this year's crafty categories.
shots in Cannes; all play and no work makes for one hell of a party
The shots Cannes Beach Party is back – and this time, it’s shining. Come and dance with us... for ever... and ever... and ever...