shots' most watched spots of 2025

10. Bunny vs Froggy

Co-written and co-directed by Bad Bunny, real name Benito Antonio Martínez Ocasio, through A1 Productions alongside Arí Maniel Cruz Suárez, Debí Tirar Más Fotos uses a delicate short of an old man reflecting on his life with an animated frog (yes, you read that right) to publicise the rap star’s album. Featuring Puerto Rican film director Jacobo Morales and his amphibious companion Concho, the sweet, contemplative piece mirrors the reflective tone of the record itself.

See what we said about the spot here.

9. Legit Brit

Streaming service BritBox’s campaign See It Differently celebrated the distinctiveness and craft of British entertainment through a captivating, continuous take that leaned into traditional production techniques over AI-driven shortcuts.

Created by Uncommon New York and directed by Nicos Livesey through BLINKINK, the 90-second film was captured over more than 14 hours as a single-shot, frame-by-frame sequence, following one actor shapeshifting through four genres to reveal the artistry behind great British television.

See what we said about the spot, and check out a Craft Q&A, here.

8. Heart Beats

Wu-Tang Clan legend RZA lends his commanding voice to Beats’ Powerbeats Pro 2 spot Listen To Your Heart, playing the beating centre of sports stars LeBron James, Lionel Messi and Shohei Ohtani as they prepare for performance.

Captured by magna studios directing duo Julien & Quentin, the film for Translation presented each athlete’s discipline in cinematic fashion, turning the campaign into a rousing statement of intent.

See what we said about the spot here.

7. Planet Pedro

Director Spike Jonze reunites with Apple for a cinematic AirPods film starring Pedro Pascal, opening on a moment of heartbreak that unfolds from a restaurant break-up into a shifting emotional landscape shaped by music.

Created by TBWA\Media Arts Lab Los Angeles and produced through MJZ, the five-minute piece moves from icy isolation to vibrant release as Pascal dances through colour and sound, illustrating how technology and music transform emotional experience.

See what we said about the spot here.

6. DoorDash has a Ball

Created by Hard Work Club and directed by Nick Ball through OPC, this DoorDash spot captures the anticipation of the doorbell ringing and the moment food finally arrives.

Driven by dance choreography from Emmy-winner Ryan Heffington and set to The Hamburger Song by Bobby Moore & The Rhythm Aces, the campaign Your Door To More follows consumers dancing their way to the door in celebration of convenience and reward.

See what we said about the spot here.

5. OK goes downhill

OK Go’s video A Stone Only Rolls Downhill once again showcases the band’s appetite for intricate, seemingly impossible in-camera feats.

Co-directed by frontman Damian Kulash and Chris Buongiorno through Park Pictures, the film transforms a grid of iPhones into a mesmerising motion mosaic, executed with the group’s signature commitment to hands-on ingenuity.

See what we said about the spot, and check out a Craft Q&A, here.

4. A Pika into the future

Taking the everyday impulse of popping a filter on a pic to absurd extremes, RSA Films director Marie Schuller imagined a gleefully chaotic Pikapocalypse; an anarchic worst-case world developed in-house by the Pika creative team.

With a film that unashamedly plays with a 'worst timeline' scenario, the campaign brilliantly delivers on its essentially downbeat promise.

See what we said about the spot, and check out a Craft Q&A, here.

3. The force is mega with Netflix

If you’d ever succumbed to Netflix’s familiar ‘tudum’, this high-energy promo leaned into that shared anticipation, bouncing a viewer through a whirlwind of recognisable worlds.

Recreating the look and feel of shows including Stranger Things, Squid Game, Wednesday, Emily in Paris, Cobra Kai and Happy Gilmore 2, You’re Not Ready was crafted by Wieden + Kennedy Portland with MEGAFORCE, elevated by editor Adriana Legay and composer Joseph Alexander into a frenetic scrapbook of streaming hits.

See what we said about the spot here.

2. Mr Kaplin holds your attention

When Jelly director Mr Kaplin and his daughter Mia were diagnosed with ADHD, they teamed up to create an informative animation about living with the condition. He shared with shots more about their ADHD discovery, creating the film, and the connection between neurodiversity and creative minds. 

See what he said about the spot here.

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