Cannes Contenders: Branded Content
Nate Woodhead, MD Europe and Creative Partner at Virtue, highlights some of this year's best branded content work, which includes heartbreak, nostalgia and possibly "the most impactful piece of branded content ever".
Cannes Contenders: New Zealand
Gary Steele, Chief Creative Officer at DDB New Zealand, chooses the Kiwi offerings likely to pick up Lions in Cannes.
Cannes Contenders: Argentina
From World Cup madness to breast cancer awareness, Pablo Poncini, CEO & CCO of TBWA Buenos Aires, shares five campaigns that could see Argentina collecting awards at Cannes.
Cannes Contenders: The UK
Josie Juneau, Head of Advertising at RSA Films, picks her best of the UK bunch, which includes triumphant friendships, teenage truths and Covid trauma.
Cannes Contenders: USA
Giant Spoon's Chief Creative Officer Ian Grody gives us a double helping of Nike as he highlights the US work he thinks could do well on the Croisette.
Cannes Contenders: France
Ruben Goots, Founding Partner and Executive Producer at HAMLET, picks a trio of French films he fancies for success at this year's Cannes Lions.
Cannes Contenders: Denmark
Thomas Kolster, aka Mr. Goodvertising, marketing activist, author and speaker chooses potential contenders in Danish advertising including space burgers, safe sex and the sounds of nature.
Cannes Contenders: Advertising for Good
With everything that’s going in the world this year, it’s tempting to pick ads with entertainment at their core, says Kerry Smart, MD/EP at 1stAve Machine, and who can blame us for wanting to blot out reality for a couple of minutes? But, just as worthy of celebration are the ads that confront reality head on, forcing us to take a long, hard look at our world, because that’s the sort of advertising that inspires people to do better.
Cannes Contenders: Global
For a global view, we need a global statesperson, so who better than DDB President and Global Chief Creative Officer Chaka Sobhani to pick the campaigns that she thinks might pull in some Lions this year.
Cannes Contenders: Sweden
Tilde Franzen, CEO and EP of Giants & Toys, chooses work she thinks might lure some Lions to Sweden - involving buns, bees and a tragic tale told backwards.
Cannes Contenders: Asia Pacific
Ricardo Adolfo, ECD at TBWA\Media Arts Lab in Tokyo and Seoul, picks Perfect Days and iPhone nights among some the best work from the Asia Pacific region.
Cannes Contenders: Spain
From the revival of comedy to innovative technology, Tomás Ostiglia, Executive Creative Director at LOLA MullenLowe, shares a selection of campaigns from Spain that he thinks could win at Cannes.