NSPCC calls child neglect into question
A little girl wonders why she's been left alone at Christmas in Amelia Hashemi’s affecting campaign for the children’s charity.
Adland's happy tropemas messaging
It's not only wrapping paper that gets recycled at Christmas, says Damon Collins, Founder of Joint, as he casts a weary cliché-spotting eye over the UK's festive marketing 2024. However, he concedes, there were a couple of gems that shone brightly amid the fairies and gingerbread.
Coca-Cola sends love from the Philipines
Open Swim director Marc André Debruyne captures festive Filipino culture in a heartwarming holiday campaign for the fizzy drink brand.
Canva's puppet is just magic
In a very sweet spot for the online design program, director Jess Edwards tells us the story of Stella Sparks and her loyal sidekick, Whiskers the Wondrous.
How McDonald's lit up Christmas
This holiday season, the fast food chain illuminated our screens with its dazzling, decoration-clad Christmas ad, The Gift of McDonald's. We caught up with the creatives at Black Kite Studios to find out how they meticulously blended lived action and animation to bring the festive joyride to life.
Don’t miss the moment with OPPO
The electronics manufacturer launches a fun spot with an important message to be present with the people in your life.
Pepco’s spiteful sister act
The Polish discount variety store’s seasonal spot wittily probes what can often be the dark side of Christmas – family!
The Fisher family Christmas review of 2024
Christmas is all about traditions and, here at shots, one such tradition is that Daniel Fisher, the Global CCO of INGO and member of Ogilvy's Worldwide Creative Council, along with his two young daughters Know It Alls, cast their collective creative eye over advertising's Christmas campaigns.
Pomelo’s festive new perspective
A sweet spot with an unexpected twist from the international money transfer app encourages us to approach problems differently this Christmas.
Urban Outfitters' merry kitschmas
The oddball offerings of the store spring to life in 1stAveMachine and Les Enfants's festive film.
Dutch State Lottery shares the love
TBWA's touching Christmas campaign for the Dutch lottery game shows us that being together is the greatest prize of all.
BMW’s festive joy ride
A young boy buys his grandma a child’s car seat so they can spend quality time cruising together in a heartwarming holiday spot from the vehicle brand.