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The Kraken Black Spiced Rum – The Kraken Black Spiced Rum: A Tale Well Told

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New York agency Technology, Humans, and Taste (THAT) and director Jared Knecht, through m ss ng p eces, have created a cinematic film for The Kraken Rum that's aimed squarely at the brand’s audience of comic book/video game/fantasy fans.

The campaign launches with a 30’ spot in which Tom Payne of The Walking Dead recounts – in full bar-room, tall-tale style – the fantabulous story of his encounter with the mysterious seafaring beastie that is The Kraken. This is just the first episode so expect to be further enthralled by rum-themed, sea monster tales.  

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