Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular work postings.
WWF's guide to a disappearing world
This darkly funny film for WWF Norway’s Stop Arctic Oil initiative presents the stark truth about the Arctic’s rapidly melting attractions.
Allwyn gets Christmas off the ground
The National Lottery operator has unveiled its first brand-led Christmas campaign for the prize draw with an – endeering – tale of a reindeer with high hopes.
Daily Paper goes back to the block
The Amsterdam-based fashion label draws on its roots with The Foundation, a new collection celebrating the design identity and values that have shaped the brand since its beginnings.
ALDI Australia gets a glow up
Sydney agency BMF puts in a sparkling performance for the supermarket chain with this charming festive spot.
Fanatics weaves a little hometown pride
The sports merchandise brand and NHL announces the release of the Hometown Remix uniform and apparel collection.
TK Maxx goes full Christmas quackers
The high-street retailer has got its ducks nicely in a row for this adorable festive offering.
The long road from Crisis to home
The homeless charity highlights the life-changing, long-term support it offers people needing shelter in a new campaign from Don’t Panic.
Keeping Terry's dream in motion
This remarkable animation for The Terry Fox Foundation is the latest instalment in the cancer charity’s 'Finish It' campaign.
KFC turns up the slurp
The fast food chain launches its drinks range Kwench with a campaign recreating the classic pop hit Can’t Get You Out of My Head.
Wero depicts option overloaded
The European payment platform depicts a dizzying world of online shopping choices suggesting at least the money bit can be simple.
Asda dances to a different Christmas tune
The retail chain’s Yuletide offering is a club-style dance fest that swaps sentimentality for a high-energy celebration of seasonal shopping wins.
Kay’s ad is Jost in time for Christmas
Saturday Night Live's Colin Jost brings his trademark humour to a new festive campaign for the jewellery brand.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight