Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular Work postings.
RUFFMERCY goes ANiML crackers
This gorgeously hallucinogenic promo for the trip-hop outfit’s new release Breather employs a mesmerising blend of enhanced live-action footage and animation.
Zoopla moves in the right direction
The UK property website launches a triumphalist campaign celebrating those who boss it at moving house.
Let your memory slip with Vipps
The Norwegian mobile payment app launches a clever spot with a twist that depicts one man’s thrilling race to forget.
Karavan's sad santa
The Greek clothing brand's sentimental film reveals the tragic truth about the popular bearded gift giver's festive fomo.
Nescafé's dawn patrol
The beverage brand's droll campaign follows the plight of people encountering daybreak hazards such as alarm trauma, dawn dyspraxia and recalcitrant shower heads.
Pepco’s spiteful sister act
The Polish discount variety store’s seasonal spot wittily probes what can often be the dark side of Christmas – family!
Nivis champions peak performance
This cortisol-raising campaign for the boutique skiwear company is a homage to the mysterious majesty of mountains and the highly skilled skiers who tackle them.
Dacia's tagline twister
Subtly sending up gnomic advertising catchphrases, this slick spot for the Romanian auto brand follows the plight of a confused customer stumped by a billboard message.
Banque Populaire says it with flowers
Stop and smell the roses a while with this fine floral tribute to entrepreneurs created for the French bank by Rosa Paris.
Telia's full spectrum Christmas
This charming campaign created by Clinic 212 for the telecoms brand highlights how the festive season can be challenging time for neurodiverse individuals.
UNHCR’s view from the edge
Forming part of the refugee agency’s 'Hope Away From Home' campaign, this heartbreaking film invites audiences to experience the world through the perspective of a frightened woman seeking sanctuary.
Toyota's tot makes amends
The auto brand’s Christmas campaign features an endearing scamp who realises he needs to make reparation for his misbehaviour if he wants to get any gifts this year.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight