Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular work postings.
Marko Roth takes the plunge
This exquisite film, The Art of Entering the Sea, explores moments of hesitation, anticipation and quiet ritual that unfold before people enter the ocean.
Mistthom’s animated musing on avarice
Jules Bourgès takes 2D animation on a twisted fairy-tale adventure, as a king’s hunt for hidden treasure spirals into an obsession with possession.
Aldi subverts budget brand shaming
The supermarket chain bravely leans into the supposed negative of buying their own products and using their merchandise.
Axe spec spot sees the sweat hit the fan
Director Cassandra Brooksbank’s amusing AI-assisted ad resurrects an idea for the anti-perspirant brand that was too pricey to make.
Visit Flanders' picture of inclusion
BBDO has created an endearing ad-with-a-twist for the Belgian tourist authority that cleverly reveals the country’s superior approach to accessible tourism.
Daniel Lundh’s rate expectations
The Epoch director’s amusing short film explores applications of Uber’s star rating system.
Napolina makes a meal out of modern life
A hapless home cook who struggles with various tasks finds a recipe for success with the Italian food brand’s ingredients.
The battles behind the breakthrough
This moving film for the Pasteur Institute connects two fighters: a little girl in combat with her illness and a scientist struggling to find a cure.
Canal+ twists the sporting tropes
This gorgeous film promoting sports broadcasting on Canal+ brings a fresh take to the usual athletes-in-motion content.
A pup talk from Vitality’s mascot
Stanley the motivational dachshund is on hand to give a struggling cyclist a lift in this charming spot for the health and life insurance brand.
Finland’s heaven-scent holidays
This peculiar spot promoting the country’s Turku Archipelago aims to sniff out olfactory talent for a very unusual (nose) job.
MAP’s class of courage
This powerful new campaign for Medical Aid for Palestinians honours the brave young medics who graduated last year amid the ruins of Gaza’s Shifa Hospital.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight