Allwyn gets Christmas off the ground
The National Lottery operator has unveiled its first brand-led Christmas campaign for the prize draw with an – endeering – tale of a reindeer with high hopes.
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Credits
View on- Agency VCCP/London
- Production Company Arts & Sciences/London
- Director Tim McNaughton
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Credits
View on- Agency VCCP/London
- Production Company Arts & Sciences/London
- Director Tim McNaughton
- Agency Production Girl&Bear (In-House at VCCP/London)
- Editing Work Editorial/London
- Post Production Framestore/London
- VFX Framestore/London
- Color Company 3/London
- Sound 750mph
- Music Siren/London
- Production Service Tartan Door
- Global Chief Creative Officer Darren Bailes
- Deputy Executive Creative Director Simon Connor
- Senior Creative Laurens Grainger
- Creative Alicia Cliffe
- Senior TV Producer David Vass
- Integrated Creative Producer Emma Mitchell
- Managing Director/Executive Producer James Bland
- Producer Ewen Brown
- Production Designer Jamie Lapsley
- DP Joost Van Gelder
- Editor Art Jones
- Executive Producer Frankie Elster
- Producer Ella Marafini
- Executive Producer Kayleigh Dugdale
- Head of Animation Brad Silby
- VFX Supervisor William Laban
- VFX Supervisor Dan Lorenzini
- CG Supervisor Henrique Campanha
- VFX Producer Robyn Goncalves Borrageiro
- Colorist Jean-Clement Soret
- Colorist Dominic Phipps
- Color Producer Chris Anthony
- Sound Designer Sam Ashwell
- Executive Producer Olivia Ray
- Head of Production Rachel Saxon
- Music Supervisor Sian Rogers
- Music Supervisor Josh Gibbard
- Composer Chris White
- Voiceover Claudia Winkleman
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency VCCP/London
- Production Company Arts & Sciences/London
- Director Tim McNaughton
- Agency Production Girl&Bear (In-House at VCCP/London)
- Editing Work Editorial/London
- Post Production Framestore/London
- VFX Framestore/London
- Color Company 3/London
- Sound 750mph
- Music Siren/London
- Production Service Tartan Door
- Global Chief Creative Officer Darren Bailes
- Deputy Executive Creative Director Simon Connor
- Senior Creative Laurens Grainger
- Creative Alicia Cliffe
- Senior TV Producer David Vass
- Integrated Creative Producer Emma Mitchell
- Managing Director/Executive Producer James Bland
- Producer Ewen Brown
- Production Designer Jamie Lapsley
- DP Joost Van Gelder
- Editor Art Jones
- Executive Producer Frankie Elster
- Producer Ella Marafini
- Executive Producer Kayleigh Dugdale
- Head of Animation Brad Silby
- VFX Supervisor William Laban
- VFX Supervisor Dan Lorenzini
- CG Supervisor Henrique Campanha
- VFX Producer Robyn Goncalves Borrageiro
- Colorist Jean-Clement Soret
- Colorist Dominic Phipps
- Color Producer Chris Anthony
- Sound Designer Sam Ashwell
- Executive Producer Olivia Ray
- Head of Production Rachel Saxon
- Music Supervisor Sian Rogers
- Music Supervisor Josh Gibbard
- Composer Chris White
- Voiceover Claudia Winkleman
Created for Allwyn UK by VCCP, with support from Allwyn’s in-house team Studio 59, the campaign is led by a hero film directed by Tim McNaughton through Arts & Sciences, in collaboration with VCCP’s Girl&Bear, with post from Framestore.
Titled This Christmas It Could Be, the wintry spot follows a young reindeer who dreams of flying after watching a robin take to the skies. Undeterred by an early setback, he perseveres until he finally achieves the seemingly impossible, tapping into the season’s sense of magic and possibility.
The film was shot in Scotland with a mix of both real reindeers and CGI.
