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Daily Paper – THE FOUNDATION

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The fashion brand collaborates with Smuggler-repped photographer and filmmaker Ebeneza Blanche on this super sassy, urbane spot launching its new ongoing collection. 

While many fashion ads try a tad to hard to be cool, thereby losing the cool altogether, this film, which was produced by FutureFrank, has coolness effortlessly baked into it, largely due to an interesting voiceover andBlanche's edgy photography. 

Rather than simply looking backwards, the campaign is a love letter to the people and culture that have supported and influenced the label along the way and continue to inform its inimitable style.

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