Chase: Mama Said Knock You Out
Motherhood isn’t something to “come back” from, says Serena Williams in this powerful spot out of Droga5 NY.
Credits
powered by
- Agency Droga5
- Production Company Epoch Films
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Credits
powered by
- Agency Droga5
- Production Company Epoch Films
- Editing Company EXILE NY
- Post Production Method Studios
- Sound Design Q Department
- Editor Shane Reid
- Director of Photography Monika Lenczewska
- Art Director Julia Melograna
- Copywriter Nedal Ahmed
- Executive Producer Melissa Culligan
- Chief Creative Officer
- Head of Production Jesse Brihn
- Director Martin De Thurah
- Producer Leah Allina
- Creative Director Ash Tavassoli
- Creative Director Jake Shaw
- Colourist Sofie Borup
- Creative Chairman David Droga
- Chief Creation Officer Sally-Ann Dale
- [group] Creative Director Lauren Costa
- Music Supervisor
- Executive Producer, Film
- Executive Producer, Film
Credits
powered by
- Agency Droga5
- Production Company Epoch Films
- Editing Company EXILE NY
- Post Production Method Studios
- Sound Design Q Department
- Editor Shane Reid
- Director of Photography Monika Lenczewska
- Art Director Julia Melograna
- Copywriter Nedal Ahmed
- Executive Producer Melissa Culligan
- Chief Creative Officer
- Head of Production Jesse Brihn
- Director Martin De Thurah
- Producer Leah Allina
- Creative Director Ash Tavassoli
- Creative Director Jake Shaw
- Colourist Sofie Borup
- Creative Chairman David Droga
- Chief Creation Officer Sally-Ann Dale
- [group] Creative Director Lauren Costa
- Music Supervisor
- Executive Producer, Film
- Executive Producer, Film
Motherhood isn’t something to “come back” from - it's simply the start of another chapter, is the message in this powerful spot for Chase out of Droga5 NY.
The film, directed by Epoch Films' Martin De Thurah (who memorably captured another sporting legend, Michael Phelps, for Under Armour's Grand Prix-winning Rule Yourself) explores the duality of Serena Williams, a woman who is simultaneously a nurturing mother and a ferocious athletic opponent.
As Williams goes from the nursery to the practice court, reciting the lyrics of LL Cool J's classic track Mama Said Knock You Out, we see the vulnerability that comes with being a new parent - but also the strength she draws from it.
Connections
powered by
- Agency Droga5
- Editing Company EXILE NY
- Post Production Method Studios
- Production Epoch Films
- Sound Design Q Department
- Chief Creation Officer Sally-Ann Dale
- Chief Creative Officer Neil Heymann
- Creative Chairman David Droga
- Director Martin De Thurah
- Editor Shane Reid
- Executive Producer Melissa Culligan
- Group Creative Director Lauren Costa
- Head of Production Jesse Brihn
- Executive Producer, Film Kyle Wright
- Music Supervisor Mike Ladman // 163644
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