Air Canada takes the pain out of prep
In a trio of funny spots from director/writer Sophia Smith, usual flight woes are negated by the cheery airline.
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Credits
View on- Agency Client Direct
- Production Company OPC
- Director Sophia Smith
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Credits
View on- Agency Client Direct
- Production Company OPC
- Director Sophia Smith
- Editing Outsider Editorial/Toronto
- Finishing MOTOMOTUS
- Sound BoomBox Sound
- Senior Creative Director Dzeneta Zunic
- Producer Chibi Kasza
- Writer Sophia Smith
- Executive Producer Harland Weiss
- Executive Producer Isil Gilderdale
- Executive Producer Donovan Boden
- Executive Producer Emily Harris
- Producer Rebeca Ortiz
- Production Designer Sally Qi
- DP Bobby Shore
- Editor Cam Anderson
- Assistant Editor Malavika Anupraj
- Executive Post Producer Morgan Campbell
- Online Artist Serina Choi
- Colorist Abe Wynen
- Executive Audio Producer/Partner Umber Hamid
- Audio Creative Director Chris Stiliadis
- Audio Mixer/Sound Designer Joaquin Clunie
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Credits
powered by- Agency Client Direct
- Production Company OPC
- Director Sophia Smith
- Editing Outsider Editorial/Toronto
- Finishing MOTOMOTUS
- Sound BoomBox Sound
- Senior Creative Director Dzeneta Zunic
- Producer Chibi Kasza
- Writer Sophia Smith
- Executive Producer Harland Weiss
- Executive Producer Isil Gilderdale
- Executive Producer Donovan Boden
- Executive Producer Emily Harris
- Producer Rebeca Ortiz
- Production Designer Sally Qi
- DP Bobby Shore
- Editor Cam Anderson
- Assistant Editor Malavika Anupraj
- Executive Post Producer Morgan Campbell
- Online Artist Serina Choi
- Colorist Abe Wynen
- Executive Audio Producer/Partner Umber Hamid
- Audio Creative Director Chris Stiliadis
- Audio Mixer/Sound Designer Joaquin Clunie
There's a certain buzz in the build-up to a big trip: anticipation for the destination, ticking off the packing checklist and, perhaps most important of all, mind and body prep for the airport process.
In Air Canada's latest campaign, 6th Freedom, soon-to-be travellers are seen getting themselves ready for inevitable woes, only for a friendly flight attendant to appear and reveal the fix was simple all along.
Written and directed by OPC's Sophia Smith (herself a recent YDA winner), the films shine with their deadpan delivery and smart insights, tapping into an easily overlooked element of travelling and combating it with comedy
