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Aldi – Lost Husband

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Created by Leo Burnett and playfully directed by Arts & Sciences duo Adam & Dave, this comedic campaign from Aldi spotlights the unexpected consequences of shopping at the easy-to-navigate German supermarket.  

The hilarious ads revolve around three fun scenarios; two teenagers trying to take advantage of an empty house when one of their mums runs to Aldi, a son doing a super-fast shop before his parent can even park the car, and a distraught wife whose husband goes missing in another brand of superstore on his way to find the hummus.  

Masters of the awkwardness of everyday life, Adam & Dave make good on the comedic phrasing of “Everything we don’t do is for you” by having their characters cope with the fallout from shopping with Aldi; it’s so convenient that it’s almost disruptive. 

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