Anthropic builds itself a shopkeepAIr
Director Justin Paviolo-Knowles documents the company's experiment to make its AI agent Claude into a self-sustaining business owner... with interesting results.
Credits
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- Production Company Ghost Story Studio
- Director Justin Paviolo-Knowles
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Credits
View on- Production Company Ghost Story Studio
- Director Justin Paviolo-Knowles
- Producer Rachel Serada Barth
- Line Producer Scott Wickman
- Production Designer Linda Mai-Green
- DP Justin Paviolo-Knowles
- Editor Andrew Litten
- Colorist Andrew Francis
- Sound Mixer Shaun Yee
- Composer Boris Krichevsky
- Composer Sashsa Brodsky
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Credits
powered by- Production Company Ghost Story Studio
- Director Justin Paviolo-Knowles
- Producer Rachel Serada Barth
- Line Producer Scott Wickman
- Production Designer Linda Mai-Green
- DP Justin Paviolo-Knowles
- Editor Andrew Litten
- Colorist Andrew Francis
- Sound Mixer Shaun Yee
- Composer Boris Krichevsky
- Composer Sashsa Brodsky
We all know that AI is seconds away from being able to cook our dinner, stroke our pets and write wonderfully wry micro-reviews of adverts 😱, but, as Anthropic proved in its latest experiment, it might not be up for running a business just yet.
Named Project Vend, the company’s experiment saw its AI model placed in charge of a real-world office vending machine, tasked with setting prices, managing stock and making decisions that would normally fall to a human operator.
With its humorous and reassuring non-world-dominating results captured entertainingly by Justin Paviolo-Knowles through Ghost Story Studio, including moments of over-generosity, questionable pricing logic and a tendency to prioritise politeness over profit, this charming doc goes to show that we don’t need to pack up the high street just yet.