Apple puts temptation through its paces
The tech brand visualises the mental battle of staying committed to New Year's Resolutions in a playful trio of social spots.
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Credits
View on- Agency Client Direct
- Production Company Iconoclast USA
- Director Alaska
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Credits
View on- Agency Client Direct
- Production Company Iconoclast USA
- Director Alaska
- DP Pierre de Kerchove
- Editor Liz Orson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company Iconoclast USA
- Director Alaska
- DP Pierre de Kerchove
- Editor Liz Orson
At a time of year fuelled by hope and ambitions, tech brand Apple’s latest campaign, directed by Alaska through Iconoclast USA, is challenging people give up quitting and follow their fitness dreams.
Championing its Apple Watch as the ultimate companion to support users in reaching and maintaining their goals, the campaign features three 15 second spots; Stool, Bed, and Recliner.
Inanimate objects representing various types of temptation come to life and chase runners mid-workout, but with a little encouragement from their wearable tech they’re able to push forward towards their goal.
