Arla Finland ​has got mornings

Mornings don’t always go according to plan, the day can feel like it’s already getting away from you before it’s even started.

But, all it takes is the right attitude to turn things around.

In this new campaign, Arla Finland embraces the wonderfully imperfect reality of mornings, showing how even the most chaotic starts can take a turn for the better. Created by Accenture Song, the campaign brings a playful, warm and relatable perspective to those everyday moments we all know too well.

Directed by Ragnar Jansson through Helsinki-based production company Lungi, the film captures the energy, humour and small human moments that make a morning feel real. Adding to the film’s warmth is the 1970s classic Ihana Aamu (“Wonderful Morning”), performed by Finnish artist Johnny.