Arsenal says no bad blood
The UK football club collaborates with detergent brand Persil's Dirt Is Good initiative to break down the stigma around period stains in sports.
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Credits
powered by
- Agency MullenLowe/London
- Production Company You Are Here
- Director Jane Stockdale
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Credits
powered by
- Agency MullenLowe/London
- Production Company You Are Here
- Director Jane Stockdale
- Editing Cego Video
- Sound Design Jungle Studios
- Global Creative Director Eduardo Salles
- Executive Creative Director Carlos Andres Rodriguez Monroy
- Head of Art Fabiano Gomes
- Global Creative Copywriter Sebastian Suarez Gnecco
- Global Art Director Oliver Leon
- Senior Creative Copywriter Sophie McGovern
- Senior Producer Lisa Tuck
- Head of Design Ben Edwards
- Executive Producer Jeremy Goold
- DP Max Cutting
- Talent Beth Mead
- Talent Leah Williamson
Credits
powered by
- Agency MullenLowe/London
- Production Company You Are Here
- Director Jane Stockdale
- Editing Cego Video
- Sound Design Jungle Studios
- Global Creative Director Eduardo Salles
- Executive Creative Director Carlos Andres Rodriguez Monroy
- Head of Art Fabiano Gomes
- Global Creative Copywriter Sebastian Suarez Gnecco
- Global Art Director Oliver Leon
- Senior Creative Copywriter Sophie McGovern
- Senior Producer Lisa Tuck
- Head of Design Ben Edwards
- Executive Producer Jeremy Goold
- DP Max Cutting
- Talent Beth Mead
- Talent Leah Williamson
While blood attained on a player’s kit from an injury is considered a badge of honour, menstrual blood stains are still too often perceived as embarassing and taboo, with six out of ten girls fearing participating in sports whilst on their period.
Laundry brand Persil's Dirt Is Good movement has teamed up with British football club Arsenal to launch this thought-provoking new campaign, created by MullenLowe and directed by Jane Stockdale through You Are Here, to tackle the shame and double standards surrounding period stains in sports.
Featuring Arsenal stars including Beth Mead and Leah Williamson, the spot, titled Every Stain, blends live action, photo montages and impactful statistics to inspire and empower the next generation of players.
