Auto Trader’s new ASM-Car
A delightfully subtle spot from the car buying and selling site emulates the sensory ecstasy of stepping inside a shiny new vehicle.
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Credits
powered by
- Agency Recipe/London
- Production Company Iconoclast UK
- Director Glenn Kitson
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Credits
powered by
- Agency Recipe/London
- Production Company Iconoclast UK
- Director Glenn Kitson
- Post Production MARSHEEN
- Post Production No.8
- Creative Director Michael Plumridge
- Creative Director Vanessa Robinson
- Creative Director Dan Jacobs
- Producer Anni Dawson
- Executive Producer Guy Rolfe
- Executive Producer Beatrice Warren
- Producer Jennifer Gelin
- DP Harry Wheeler
- Sound Desinger Sam Robson
Credits
powered by
- Agency Recipe/London
- Production Company Iconoclast UK
- Director Glenn Kitson
- Post Production MARSHEEN
- Post Production No.8
- Creative Director Michael Plumridge
- Creative Director Vanessa Robinson
- Creative Director Dan Jacobs
- Producer Anni Dawson
- Executive Producer Guy Rolfe
- Executive Producer Beatrice Warren
- Producer Jennifer Gelin
- DP Harry Wheeler
- Sound Desinger Sam Robson
Created by Recipe and directed by Glenn Kitson through Iconoclast UK, this wonderfully satisfying and understated spot for new vehicle dealer Auto Trader celebrates that deliciously intoxicating new car smell.
Brought to life by subtle yet immersive ASMR-like sound design, the film, titled New Car Smell, centres around the moments that proud car owners step inside the sanctuary of their brand-new vehicle for the first time.
From the sound of softly closing car doors to the feeling of their fingers on its untouched fabric, Kitson puts us right in the car with them, capturing the experience so vividly that we can almost taste that wonderful new whip aroma.
